Approach
We think first what others can´t accomplish.
Others would have to take a time-out to mentally create new perspectives that are to be transformed into solutions.
How many times have you done this?
We did this a thousand times, again and again.
Expertise
Competences
Competitive Preemptive Field Reading
Outperform opponents
Strategic Advisory
Building strong brands that create brand equity and persuasive communication that shape global occuring decision-making processes
Crisis Management
Calm decision-making based on crucial compelling insights when being under pressure
Risk Communication
Countering judgment biases; fostering acceptance of change and building competence in risk perception and analysis
Strategic Advisory
for Global Brand Portfolio Strategies Across Markets, Cultures and Competitive Environments.
Track record
Career experience
29 years of experience for multinational companies, financial investors, and for institutions of the federal government in strategic advisory, evaluation & analysis that create crucial in-depth insights, and policy advisory for decision making affairs.
Profile
Roman Schael
Independent Strategic Evaluator & Insight Originator
Roman operates across competitive and political decision environments. His work centres on evaluation in complex and high-tension situations, structural pattern recognition, and the analysis of psychological dynamics within institutional systems. He develops original insights where conventional analysis reaches its limits — particularly in situations marked by pressure, conflict and colliding narratives.
These insights have informed positioning, advisory processes and, in corporate contexts, brand portfolio architectures designed to generate enduring brand equity. Earlier in his career, he held senior roles as Creative Planning Director and Chief Strategic Officer within multinational media holding groups, such as Grey Global Group, WPP, Hakuhodo and Media Consulta.
His work draws on decades of competitive intelligence practice, especially where communication strategy is tested by power and implementation realities.
Alongside his advisory work, he lectures and conducts doctoral research on productive thinking and complex psychological processes within immersive technological environments.
I am currently opening a limited number of 2-day strategic intelligence sprints. The focus is on identifying hidden risks and decision blind spots in high-pressure environments. If this is relevant for any of your current situations, I would be glad to exchange a few thoughts.
Get in touch